Tony Cox remained the CEO and chairman, though he left in 1995 during a restructuring of Showtime in which it became a subunit of Blockbuster Entertainment, a corporation Viacom had purchased recently. In 1990, the current CEO of Showtime, Matthew Blank was brought in to the company as president and chief operating officer of SNI. SNI also purchased a small cable service called Spotlight for about $40 million dollars.There were talks between Viacom and a cable system operator called TCI, to sell half the firm for $225 million, but these negotiations ended when TCI began developing a now rival services, Starz. The three companies owned 50 percent, 40.5 percent, and 9.5 percent respectively.
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In 1983 in a joint venture between Viacom International, Warner Communications, and the American Express Company, SNI merged with The Movie Channel (TMC) to form Showtime/ The Movie Channel, Inc. Showtime began airing on a few cable systems in California in 1976, and was launched nationally in 1978. Viacom was once a part of the CBS Corporation, but spun off in 1971 as a syndication company due to anti-trust concerns. One consequence of this system is that these networks can rely on subscription fees, and do not need to use traditional commercial breaks. Premium channels require viewers to pay an extra monthly fee in order to add the channel to their selections. decided to create its own television network in the model of Home Box Office to compete in this premium channel market. SNI was created in 1976, when Viacom, Inc. Showtime is a subscription-based cable television network that is owned and operated by Showtime Networks, Inc (SNI). 1.5 Signature Programming and Genre Trends.1.4 Scheduling and Promotional Techniques.1.3 Roles in Production/ Distribution/ Transmission.
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